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03 / DIGITAL PR SOFTWARE

Software with the work of PR firms in mind.

Running digital PR across clients means working with different stories, stakeholders and expectations. Press Digital’s software focus starts with that operating context: the people using a system, the information they need and the work they are responsible for.

A practical perspective on digital PR.

The context

The right requirements come from real work.

A PR firm may have several campaigns moving at once, with researchers, account teams and client reviewers needing different information. A marketing firm may also need to connect PR activity to its wider search and content work.

Before deciding what software should do, it helps to map who uses it, which decisions it supports and where the current process becomes difficult. Permissions, review steps and the source of reported figures can matter as much as the interface.

We build digital PR solutions for these firms. If you are exploring software, bring the operational problem first. We can discuss your requirements, the fit with our focus and the next step.

Start with the right questions

What would make a difference to your firm?

These are useful areas to bring to a conversation about your requirements.

01 / EXPLORE

People & responsibilities

Describe who does the work, who reviews it and who needs access to the outcome across teams and client accounts.

02 / EXPLORE

Information & context

Identify the source material, campaign information and decisions that need to stay understandable as work changes hands.

03 / EXPLORE

Outputs & expectations

Set out the reports, records or other outputs your team needs, and the practical constraints a solution would need to respect.

A practical starting point

Bring a problem worth solving.

You do not need to know the product or technical approach in advance. Tell us what your firm is trying to do, where the current process falls short and how you would judge an improvement. Product capabilities, integrations, pricing and delivery scope can then be discussed against that requirement.

Questions, answered

Before we talk.

Is there a product catalogue or public pricing?

Please contact us about your requirements. Named products, pricing and availability are not currently listed on this site.

Can we discuss software for our existing process?

Yes. Share an outline of the current process and the problem you are exploring. Specific delivery requirements and technical compatibility need to be confirmed in conversation.

What should we include in an enquiry?

Include your firm’s website, the task or process involved, who uses it, the systems it touches and any timing or budget constraints you already know.

Explore further

Connected areas of focus.

PR technology

Connect your technology decisions to the realities of research, campaigns and client reporting.

AI visibility & GEO

Explore AI search visibility, editorial citations and the questions behind a useful GEO brief.

LET’S TALK ABOUT WHAT’S NEXT

Big questions.
Practical beginnings.

Bring us the challenge behind your digital PR work. A few sentences are enough to start a useful conversation.

Start a conversation

For PR firms. For marketing firms.

START WITH WHAT’S ON YOUR MIND

  • A workflow to improve

    Where does your team lose time?

  • A visibility question

    What do your clients want to understand?

  • A software requirement

    What should your technology do better?

Prefer to email us directly?

contact@press.digital