01 / PR TECHNOLOGY
Better technology starts with the way your firm works.
Research, story development, outreach and reporting: the work is connected. We’re focused on the technology behind it. Start with the task your team needs to do and the friction that gets in the way.
The context
Start with the workflow. Then consider the tools.
A data-led campaign, a reactive comment and a long-term media relations programme place different demands on a team. Some work needs careful research and review. Other work depends on recognising an opportunity and responding quickly.
That makes the brief more useful than a feature checklist. Where does information arrive? Who needs to review it? What gets repeated between clients? What needs to be ready when a journalist asks? Those questions help define where technology could make a difference.
Our conversations with firms centre on the systems behind the work: how information moves, where people need control and what a useful outcome would look like.
Start with the right questions
What would make a difference to your firm?
These are useful areas to bring to a conversation about your requirements.
01 / EXPLORE
Research & information
Discuss how your team collects evidence, organises source material and carries useful context from research into campaign planning.
02 / EXPLORE
Campaign workflows
Identify repeated handovers, approval steps and manual work across proactive campaigns and reactive opportunities.
03 / EXPLORE
Reporting & evidence
Clarify what your clients need to understand, which sources support the story and how your team assembles the report.
A practical starting point
A useful brief is specific about the friction.
Tell us which part of your operation is difficult today. A good starting point is one repeated task, the tools involved and the people who rely on the output. From there, we can discuss whether your needs fit our technology focus and what should be explored next.
Questions, answered
Before we talk.
Who is this for?
PR firms and marketing firms looking at the technology behind their digital PR work. You can approach us with a specific workflow problem or a broader technology requirement.
Do we need a technical specification?
No. Describe the task, how it works today and the difficulty you want to address. Examples of the current process are often more useful than a list of requested features.
Can you confirm a particular integration or capability?
Please contact us with the systems and requirements involved. Specific capabilities, integrations, scope and availability need to be discussed directly.
Explore further
Connected areas of focus.
AI visibility & GEO
Explore AI search visibility, editorial citations and the questions behind a useful GEO brief.
Digital PR software
Put the people, information and client requirements behind your software decisions first.
LET’S TALK ABOUT WHAT’S NEXT
Big questions.
Practical beginnings.
Bring us the challenge behind your digital PR work. A few sentences are enough to start a useful conversation.
For PR firms. For marketing firms.
START WITH WHAT’S ON YOUR MIND
A workflow to improve
Where does your team lose time?
A visibility question
What do your clients want to understand?
A software requirement
What should your technology do better?
Prefer to email us directly?
contact@press.digital